E3 Media and Business Summit

by Lauri Hong

This company, as you know, really keeps the entertainment coming along.  With their current lineup of what’s to soon come out, believe me it’ll be worth the wait.  Finally a company not afraid to show us their goods without holding back.  And if they’re still holding back then all the better… meaning that there’s more to come of all this goodness.

We, of course, continually see a constant growth in the population of gamers non-stop.  Along with the growing trend, Ubisoft conforms to what will try to suit the gamers’ constant need.  So what am i rambling along here for? Well, according to these guys who are so well known especially for their constant shooters such as all Tom Clancy games (I’ll get back to this in a moment), they’ve, like many others, finally have come to a realization. 

Girls that game! Wow, imagine that… such an innovative idea! And yes, I say this with total sarcasm seeing that I started playing video games when I was… ehhh… lets just say that I started with Pong. So anyways, getting back to Ubisoft, and the many other guys I was sitting in the same room with , applauding the great ideas of girls that actually game,  they have focused their attentions on two  specific  titles that have constantly been popular.  Those two  are  Imagine and  Petz.   Girls will actually be allowed to ‘imagine’ that they could be a fashion designer, interior designer, possibly a wedding designer, a rock star, maybe be in the movies, or even a teacher! Huh, and here I thought we were in the 21st century.  Aside from all those oh so glamorous possibilities, Ubisoft has also created a way that many can take care of their ‘Petz’ in a new way.  In these upcoming games, people will be able to cross breed and create their own cute and cuddly little family of creatures with dogs, cats horses and even monkeys. 

Yes I guess monkeys are somehow in high demand for pets… *raises an eyebrow*.   To push the limit even further, Ubisoft has partnered up with Common Wealth to create a plushie that goes right along with Petz.  Upon the box should be a code to unlock that certain pet within the game.  Talk about taking every opportunity to cover all corners.  Oh yes, one other thing that Ubisoft has so graciously given to the growing population of girl gamers are sports.  Don’t worry, it’s nothing that would be so violent as wrestling.  They had announced that these sports “Ener-G” will be gym rocket… in other words gymnastics, adventure riders… players that want to try their hand at riding a horse, and of course what every girl wants… a dance squad. Need I say more?

Enough talking about the girl games that I know will go flying off the shelves during the holiday season.  So right about now, you’re probably thinking… well what’s in it for the rest of us?! Not to worry… like in the Nintendo press conference, they have shown us their handy work at the new and ever so comical Rayman.  Along with that, of course, the new snowboarding game that they and Shaun White have worked closely on together. And as I have stated before, dust off that balance board since you’ll make good use of it with these two games.

Of course Ubisoft can’t skip a beat without its continually popular shooters.  This time around they will be celebrating the 10th anniversary of the Tom Clancy series.  Tom clancy’s End War will be their first attempt to play a game that is strictly controlled entirely by voice command.  Hmmmm, I can already see an issue with this especially if you have a LAN party. Of course let’s not forget the long awaited Far Cry 2.  In this version, they have decided to try to re-invent the shooter game and attempt to focus more on stealth.  Not only that, but this will be a new and open world to gamers where they can play how ever they feel like.  Nothing to lead them in a straight pattern or line, thank god.  FREEDOM!

Remember that wonderful entertaining game Prince of Persia? Ubisoft is finally releasing a second one using the Assassin’s Creed engine this holiday season.  With a new engine, of course, comes new gameplay. In doing so, the story will evolve differently for each player depending upon the paths you take within game. With an illustrative unique look to the game, who could ask for anything more? New dynamics to the flow of the game, a new prince, wow… everything’s just soooo…. new? Like many other Ubisoft games, I’m sure that this baby will be flying off the shelves before it even gets to it.

Finally, and lastly, Ubisoft has presented us with just a morsel of thought… a new brand? Hmmmm amBX… I am Alive!